“They found the hold-up in two weeks and fixed it within weeks. We’re getting more proposals out, and the team barely notices the tool is there. That’s the point.”
Leo RaymanCEO, EdenLab
For energy & industrial leadership teams
In two weeks, your team finds every place AI could help, agrees the few worth doing, and leaves with a 90-day plan to act on.

Trusted by EdenLabWorth 10× the fee or you don’t pay




We’ve run this with energy and industrial teams, and the real problem is almost always the same. AI isn’t tied to what the business is actually trying to achieve, so no one agrees on where it pays. It shows up in four ways.
Small AI pilots show early promise, then quietly go nowhere. Each leader is backing a different one, and none of them are tied to the priorities that matter most to the business. So they never add up to a plan the board will fund.
Every supplier promises the same miracle. With no fair way to compare them, you buy on the best demo rather than the best fit.
Different people have bought different AI tools and licences. You’re paying for ones nobody really uses, the costs pile up, the tools overlap, and no one is watching the bill.
You can’t see the payoff before you commit the money. So the board keeps asking “what’s the plan?”, and the honest answer is still: we’re deciding.
The Choice Lab shows you the few AI opportunities worth backing, and exactly what to do with the rest.
Week 1 and 2
Your team lists every place AI could help. We take that list and do the homework: what’s real, what similar companies have done, and what each one could be worth. It takes barely any of your time.
A half-day session
Your leaders sit down for half a day. You score each option, weigh the trade-offs, and agree the two or three priorities worth backing. Everyone leaves behind the same plan.
Same day
A clear, costed 90-day plan. Every opportunity is sorted three ways: do it yourself, buy it off the shelf, or build a custom solution. Each one comes with its cost and first steps.
We’re former strategy consultants and data-science experts, so AI stays tied to your strategy and the numbers that matter, not just the tech.
And we teach teams to use AI themselves. So if something is worth building, your team gets the step-by-step tutorials to do it. If it’s worth buying, our database of AI vendors tells you exactly what and who from, with nothing in it for us. No other firm brings both.
A vendor sells you their one tool. A consultancy hands you a deck and leaves. You get an independent plan of where AI pays, plus the resources to act on it yourself, build or buy, without needing us again.
Every place AI could help across your operations, scored and ranked by value and how doable it is.
Spend your budget on the two or three things that actually move the needle, not scattered experiments.
Where you stand against companies like yours, from hundreds of real examples.
See where AI can put you ahead of rivals, and where you’re already behind.
A check of the AI tools you already pay for.
Cut the tools nobody uses and the ones that overlap. It often covers the cost of the Lab on its own.
Your leadership team in one room, scoring and agreeing the priorities together.
One priority the whole team will fund and defend, instead of five pulling different ways.
A step-by-step plan, in order and with costs, for the opportunities worth doing.
Clear enough to start on Monday, and to put in front of your board.
The money each opportunity makes back, plus a one-page summary.
The numbers and the story to get it approved and funded, in language your board expects.
Step-by-step AI guides for your team.
The same tutorials we teach with, so your team ships the quick wins with no new hires.
A database of assessed AI vendors.
When something is worth buying, know exactly who from. Independent, from our vendor database, not another sales demo.
We run three Choice Labs a month. Here’s what’s open right now:
A free 30-minute call. Worst case, you leave with a clearer view of your single best AI opportunity than you have today. Worth 10× the fee, or you don’t pay.
“They found the hold-up in two weeks and fixed it within weeks. We’re getting more proposals out, and the team barely notices the tool is there. That’s the point.”
Leo RaymanCEO, EdenLab
“We came in with a long list of AI ideas and no agreement on which to back. The Choice Lab got our whole team agreed on one priority we could start straight away, and found a couple nobody had thought of.”
Joe GamseJewish Climate Trust
“In two weeks we went from a dozen competing ideas to one plan the whole team stood behind. Sorting each one into build, buy or do-it-yourself saved us from two projects we’d have started and regretted.”
Charlie BeevorCommercial Partner, EdenLab
“Tons of new ideas, many on the list of 20 were new for me”
Choice Lab participantJewish Climate Trust
“…hopefully with your help we will implement systematic long term change that will adapt and grow with the development of AI itself.”
Choice Lab participantJewish Climate Trust
A two-week, guided process that gets your leadership team agreed on where AI will actually make a difference. You list every opportunity, we compare and cost them, and you leave with a ranked 90-day plan, not a slide deck that sits in a drawer.
Over two weeks we do the digging and the research in the background. Your team spends about three hours in total: a short kick-off, then one half-day Choice Lab session where you score and agree the priorities together.
A ranked, costed map of every AI opportunity, with each one sorted into do it yourself, buy it, or build something custom, plus a 90-day plan and a board-ready pack. The full list is under “everything that’s included” above.
The leaders who’d own the decisions: usually the exec team, or the leadership group for the area in scope. The more of the decision-makers in the room, the better the agreement sticks, which is why we keep the time demand light enough for senior people to actually attend.
It’s built for energy, industrial and natural-capital leadership teams with real operations and real budgets, who have plenty of AI ideas but no agreement on which to back. If you just want a single tool recommendation, it’s more than you need.
A mix of remote work by us and one half-day session with your team, on-site or over video, your call. It’s a single fixed fee, which we’ll share on your call, and it’s guaranteed: worth 10× the fee, or you don’t pay.
Right now those are opinions, scattered across people’s heads, not a ranked, costed list your team has agreed and will defend. The Lab turns the debate into one decision you all own, and almost always finds one or two opportunities nobody had thought of.
Neither. You leave owning the map and the plan, and most of what’s on it never needs a build; it’s sorted into do-it-yourself or buy off-the-shelf. Only a handful ever need a custom solution, and building that with us is entirely optional, decided by you.
We’re independent. We don’t sell you a tool. We tell you which to buy and who from, what you already own that covers it, and what isn’t worth buying at all.
The Lab runs on what you already have. There’s no data project to finish first; we work with the files, tools and people in the room today.