For PE, VC, family offices and trusts
Free 30 minute call first · worth 10× the fee, or you don’t pay
Clients
Two of the firms whose maps turned into something they shipped.
The Choice Lab
“We came in with a long list of AI ideas and no agreement on which to back. The Choice Lab got our whole team aligned on one priority we could start on straight away, and surfaced a couple nobody had thought of.”
Joe Gamse
Jewish Climate Trust
The map, then the build
“They found the bottleneck in a fortnight and shipped the fix in weeks. Proposal output is up and the team barely notices the tool is there. That’s the point.”
Leo Rayman
CEO, EdenLab
Not a strategy phase, and not a report. A decision your partners made together, with the working behind it.
The same handful keep showing up, across sourcing, diligence, monitoring and reporting. The problem is not ambition or budget. It is that nobody has agreed which two or three are worth fixing first.
“Our associates spend half their week on copy and paste.”
“Only Sarah knows how that returns model actually works.”
“What is our aggregate exposure to that? Give me until Thursday.”
“Where did this assumption come from?”
No six-month strategy phase. We do the digging, then get your partners in one room to make the call together.
Week one
We go inside how your firm actually works, interview your team, and benchmark where AI genuinely pays. You barely feel it, and nothing lands on your desk.
Week two
Your partners, one room, three hours. Every opportunity on the table, scored for value, feasibility and speed, and ranked together rather than handed down.
You leave with it
The two or three places worth backing, each with a build-ready plan, the value it should return, and an owner. Concrete enough to start on Monday.
Yours whoever ends up building it, and worth 10× the fee or you don’t pay for any of it.
Every place AI could pay off across the firm, scored and ranked by value, feasibility and speed.
Put capital behind the two or three bets that move your numbers, instead of six scattered pilots.
Where you stand against firms like yours, from hundreds of case studies rather than an opinion.
See where AI opens an edge rivals cannot quickly close, and where you are already behind.
An audit of the AI tools and licences the firm already pays for.
Cut the shelfware and the overlap. It often covers the fee of the Lab on its own.
Your partners in one room, scoring and agreeing the priorities together.
One priority the whole partnership will fund and defend, instead of five pulling different ways.
A sequenced plan for the opportunities worth backing, with an owner against each.
Concrete enough to start on Monday, and to put in front of the investment committee.
A return model per opportunity and a one-page case for each.
The numbers and the story to win sign-off, in the language your IC and your LPs expect.
Step-by-step AI tutorials for your team.
Ship the quick wins this week, with no new hires and no engineers you do not have.
Access to our database of vetted AI providers.
When something is worth buying, know exactly who from. Vendor neutral, not another sales demo.
If the Choice Lab does not surface opportunities worth at least ten times its fee, you don’t pay for it. The risk is ours.
A fixed fee for the two weeks, agreed before you commit. Not a retainer, and not day rates.
We run three Choice Labs a month, so the work stays senior and hands on. It is not for firms shopping for a chatbot vendor.
If yours is not here, it is a fair thing to open the call with.
A two-week facilitated diagnostic that gets your partners agreed on where AI will actually pay inside the firm. You surface every opportunity, we benchmark and cost them, and you leave with a ranked 90-day plan rather than a strategy deck that sits in a drawer.
Over two weeks we do the digging and the benchmarking in the background. Your partners spend about three hours in total: a short kick-off, then one session where you score and agree the priorities together. It wants the people who would own the decisions, which is exactly why the time demand is kept light enough for them to actually attend.
Remote work by us, and one session with your partners, on site or over video. A single fixed fee for the two weeks, agreed before you commit, which we will put a number on during the call. Not a retainer and not day rates. And it is guaranteed: worth 10× the fee, or you don’t pay.
Most firms hold that as opinions rather than a ranked, benchmarked list with a value on each one and the partners behind it. The Lab turns the debate into a decision you all own, and it usually surfaces one or two things nobody had on the board.
No. The point is the opposite. Your team works the way they already do, and we find where AI removes the grind behind that work rather than adding a system on top of it.
Neither, and you are not locked into anything. You own the map and the plan whoever builds it, and most of what is on it never needs us: it routes to do it yourselves or buy off the shelf. The quick wins your team ships with the Operator Stack. The handful worth real engineering we build with you if you want us, priced on outcomes, and you decide if and when.
We are vendor neutral and we do not sell a tool. We tell you which to buy and who from, what you already own that covers it, and what is not worth buying at all. A vendor cannot give you that answer because they are one of the options.
Enough to map, score and benchmark, because we do the digging and your partners give us three focused hours. Not enough to build, and that is the point. You leave with the decision rather than a half-finished system.
A free thirty-minute call first. You leave it with a sharper view of your single best AI opportunity than you have today, whether or not we go further.
We take three blueprint clients a month. Not for companies shopping for a chatbot vendor or a slide deck.